This started with a conversation between me and Chris, the owner of ATV Cylinders. We audited everything he was doing to bring in sales and created a game plan for making those tactics even more effective. This new logo and identity system were designed for the target audience we defined: Josh, the hobbyist and Mark, the business owner. We also crafted a stronger strategy for driving sales to the website and clear print collateral for increasing sell backs of old parts. Many hours went into surveying our target audience and exploring countless logo options.
Scope of Work:
Strategy / Identity