Aiming to acquire more commercial contracts, Louisiana Grass Masters commissioned me to design an identity for the company. In the past, new clients could discover the business only through word of mouth. Together we brainstormed brand attributes, defined key competitors, selected the target audience, and outlined a plan for obtaining new contracts.
Scope of Work
March 13, 2019
The icon represents a field of grass and the Action Driven brand attribute. It is also a subtle nod to the right then left process of cutting grass.
The entire logo was designed on a grid highlighting the Detail Oriented brand attribute.